CONSTRUCTION CAMERAS 101
For companies looking to promote their work, time-lapse video footage provides insight into their skill level and what they can accomplish on any given project if given the chance. Time-lapse video or auto-updating jobsite images can be posted on websites, social media or in an office to showcase the life of the project and reach a broader audience by spreading their brand message across multiple outlets.
In our series, we take a close look at the features and functions that are fundamental to construction cameras by discussing:
Click any of the chapter titles above to read more in the series.
VIDEO
Powerful construction cameras include automatic time-lapse videos that help you see how the job site’s progressed. With time-lapse you can review the workday in just 20 seconds and quickly show stakeholders what’s happened. It acts as a perfect memory of your jobsite, allowing you to see the past with great clarity. This capability lets you take a look at installation progress, validate workers’ claims, check on deliveries and –– most importantly –– keep eyes on your project.
Time-lapse capabilities let you manage your jobsite in a variety of ways, but this video content also doubles as a powerful marketing tool. Once your project’s completed, you can share these professionally-edited movies to highlight your portfolio in an engaging, interactive way.
Images and video cut through the clutter on the web and capture attention. While they don’t replace informative copy and person-to-person interactions, they serve as an engaging invitation to start a relationship and learn more. Here are ways construction companies can use live cameras and time-lapse videos to increase their visibility, drive web traffic and gain leads.
- Include short (30-second) time-lapse videos in social media posts, including blog posts, e-newsletters and e-blasts whenever the content is relevant to the target audience. Once your audience watches the video they are more likely to follow up by reading your content or visiting your website.
- Consider having a longer time-lapse video on your homepage. The bounce rate (the percentage of visitors who go no further than the homepage) decreases by 80 percent when there’s a video to watch. The time-lapse should showcase a noteworthy project and run about a minute or so.
- Feature a current project with a live camera on your website and include a call out and link on the homepage.
See how time-lapse cameras work by visiting our gallery.
